Personal data protection
1. Date of issue of the Privacy Notice.
February 15, 2022.
2. Purpose of notification.
Caring for personal data and transparency in our work are the values on which we base our business. This Privacy Notice (Notice) is issued in order to comply with the new Law on Personal Data Protection (ZZPL).
We process your personal information in order to register on the Pharm optic website - svezaoci.com and to be able to make a purchase through the site (Online shopping). The purpose of this Notice is to acquaint you with the way Pharm optic uses your personal information. It provides information on how we collect, use, store and otherwise process the personal information we need, so that you can make online purchases through the site.
Pharm optic supports the rights provided by ZZPL. We are sure that this is a big step in securing your right to fully control your personal data as a registered member of one of the sites.
Personal data is any data relating to a natural person whose identity has been determined or determined. Personal data is any data about you, on the basis of which we can identify you (eg name, surname, but also work status or e-mail address).
Processing is any action or set of actions performed with personal data or their collections (eg collection, storage, use, duplication, publication, deletion or destruction).
3. Amendments.
This is the latest version of the Notice (February 15, 2022). If this Notice is amended or supplemented, we will enter the date of the latest version of the document. We will notify you in a timely manner of any changes to the Notice.
4. About us.
In this Notice, "Pharm optic", "we" and "ours" refer to the company NEBOJŠA MAKSIMOVIĆ PR PRODUCTION OF OPTICAL INSTRUMENTS PHARM OPTIC BELGRADE (SAVSKI VENAC), st. Pasterova 1, 11000 Belgrade, Serbia. Pharm optic determines the purpose and manner in which it collects, uses and otherwise processes personal data.
Questions, complaints, requests for exercising your rights and additional information about the Privacy and Personal Data Protection at Pharm optic can be obtained as follows: by sending an e-mail to zzpl@svezaoci.com for svezaoci.com
5. Types of personal data.
Pharm optic offers products to individuals and legal entities through the site, and in that sense we make a difference in terms of the type of personal data. In order to make your online purchases through the site, we process the following types of personal information:
Individuals
· Personal identification data, such as name and surname;
· Contact information, such as telephone number, address and e-mail address;
· Transaction data, such as the number and details of product orders through the site.
Legal entities
· Personal identification data, such as name and surname;
· Business contact information, such as your business phone number, business address and business email address;
· Information about the company you are employed in, such as its name;
6. Purpose of processing and legal basis for processing.
We process your personal data based on:
· Contracts
By accepting our Terms of Use, you enter into a contractual relationship with us. We process your personal data in order to conclude and fulfill that contract, ie. sent you the product you ordered. If you are not satisfied with our processing of your personal data, you can delete your profile on the site at any time.
· Consent
We process your personal data based on the consent you have given us in order to be periodically informed about news from our offer.
If you have given us consent to the processing, you can revoke it at any time. In the event that you revoke the consent, we will stop further processing of your personal data and delete that personal data within a maximum of 90 days from the day you sent the revocation of consent. Revocation of consent is free and you can forward it as follows: by sending an e-mail to zzpl@svezaoci.com for svezaoci.com
· Legitimate interest
In certain situations, our legitimate interest in making Online Shopping work in the most efficient way requires us to process your personal data (eg in order to maintain your user account).
· Our legal obligations
We may process your personal data if required to do so by law.
· Protect your vital interests
We may also process your personal data if processing is necessary in order to protect your vital interests.
If we process your personal data on the basis of our legal obligations or in order to protect your vital interests, we will inform you about it.
We use only those personal data that are necessary for a specific purpose and we always try to limit the processing of personal data in relation to what is necessary for that purpose. The purpose of processing your personal data is to register on the site and make online purchases.
7. Legitimate interest of the operator.
In order to achieve our business purpose, we process your personal data based on a legitimate interest. Of course, we do this only if your interest or your fundamental rights and freedoms do not outweigh our legitimate interest. We use legitimate interest to:
· Maintain your user account, respond to your requests and possible complaints;
· Protect our business and provide support to our colleagues;
· Identify and prevent fraud and other illegal activities;
· Test and develop new products and services to improve existing ones.
Video surveillance
In order to preserve your safety, the safety of the premises / products and the safety of the Pharm optic business itself, we use video surveillance in certain situations. Video surveillance is performed in the Showroom. We perform video surveillance based on legitimate interest. The recordings are kept for 7 days, after which they are deleted. Access to recordings is strictly limited to persons authorized by internal acts to do so.
At any time, you can object to this processing of your personal data as follows: by sending an e-mail to zzpl@svezaoci.com for the site svezaoci.com. For more information about your rights, we refer you to the 'Your Rights' section below.
8. Recipients of personal data.
Your personal data is shared internally within Pharm optic, in order to achieve the purpose of your online purchase.
We may also share your personal information with the following recipients:
· Subcontractors, external consultants, lawyers, accountants, commercial banks,
courier services, research and marketing agencies or printing houses;
· Information technology service providers, such as cloud providers, hosting companies, customer support, chat services or software companies;
· To the newly established entity or entity acquiring ownership of Pharm optic, if Pharm optic is involved in a merger, acquisition, purchase, sale of shares or other status change;
· To any other recipient, if we are obliged by law or by court order;
· To any other recipient when reasonably necessary, e.g. in case of danger to life.
All recipients are obliged to take appropriate technical, organizational and personnel measures to protect your personal data. Pharm optic has signed personal data processing agreements with all recipients.
9. Transfer of personal data to other countries.
The personal data we process about you are transferred to countries that are considered to have an appropriate level of personal data protection - members of the Council of Europe Convention for the Protection of Individuals with regard to Automatic Processing of Personal Data, ie to countries identified by the European Union appropriate level of protection. For example. we send your personal data to Germany for storage.
10. Retention period.
Pharm optic keeps your personal information as long as you have a profile on the site. After deleting the profile from the site, the purpose of our processing of this data ceases and we delete it no later than 90 days from the date of termination when you requested the deletion of the profile.
If you have sent us a complaint in terms of the Consumer Protection Act, we keep your contact details as well as your complaint for two years from the date of receipt of the complaint, in order to fulfill the legal obligation to protect you as a consumer. We will delete your complaint and the contact information in question no later than 90 days from the day when our obligation to keep data on that basis ceased.
11. Security of personal data.
Pharm optic continuously takes appropriate security measures in order to protect your personal data in accordance with ZZPL.
We implement appropriate physical, procedural, technical, organizational and personnel measures in order to achieve the appropriate level of protection of your personal data that we process. Pharm optic applies the best industry standards in data protection. Protection refers to the loss, use against the purpose, unauthorized access and insight, alteration and destruction of such personal data. However, no security measure can guarantee that personal data will be 100% protected, but Pharm optic at all times with its controlled processes and with high responsibility constantly improves all security measures in order to protect your personal data.
12. Your rights.
You may use certain rights under Pharm optic in relation to the personal data we process about you in connection with registration on the site and online shopping. You can apply for these rights at any time.
You have the following rights:
· Information: the right to be informed about how we process your personal data (this right is fulfilled by making this Privacy Notice available);
· Access: the right to request from us access to all your personal data that we process. If you submit the request electronically, the information shall be provided in the commonly used electronic form, unless you request otherwise;
· Correction / amendment: the right to request that incorrect or incomplete personal data about you be corrected without delay. Please let us know if you change this personal information or if you learn that any personal information we hold is inaccurate or incomplete;
· Deletion: the right to request that your personal data be deleted without delay (subject to the restrictions set by law);
· Restriction: the right to request a restriction on the processing of your personal data in certain situations;
· Portability: the right to request the transfer of your personal data: The right to require us to transfer this data to another company, if the processing is based on consent or on the basis of a contract and the processing is done automatically;
· Automated decision making: the right not to be subject to a decision made solely on the basis of automated processing, which may include profiling, if that decision produces legal consequences or that decision significantly affects your position;
· Objection: the right to object to specific processing of personal data. This includes direct advertising, processing for scientific or historical research purposes or statistical purposes.
You can exercise your rights in the following way: by sending an e-mail to the address zzpl@svezaoci.com for the web site svezaoci.com.
We will respond to your request as soon as possible, and no later than 30 days from the date of receipt of the request. In case of complexity or a large number of requests, we may need an additional deadline to respond to the request. This deadline cannot be longer than 90 days and we will inform you about it separately.
If your request is obviously unfounded or frequently repeated, we may reject it or charge you for making it happen. It is considered that the recurrence is frequent when you contact us with a request to exercise any of the rights more than once in one year. If you contact us two or more times in one year for the same right, we will respond to your request only if you have a good reason.
If you believe that you have been denied any of the above rights or if you believe that we are processing your personal data in any way against the law, you may at any time file a complaint with the Commissioner for Information of Public Importance and Personal Data Protection.
13. Possible consequences in case you fail to provide us with your personal data.
Providing your personal information is a prerequisite for registering on the site and for making an online purchase. If you do not provide us with the personal data we need, we will not be able to register your profile on the site, nor will you be able to make online purchases.
We hope that the Personal Data Protection page explains how we handle your data and how protected it is.
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