Privacy Policy
15.02.2022.
Privacy Policy
In the following, we will inform you about the data we collect during your visit to our web service, and we will explain how to process and use your data. If our web service contains links that lead you to other websites, our Privacy Policy does not apply to those websites.
Acceptance of this Privacy Policy means acceptance of the collection, processing and use of your personal data by Pharm optic, in accordance with the Personal Data Protection Act and includes the conditions we will describe to you below.
Please take some time to read these rules carefully.
Operator
The controller is the main person responsible for processing your personal data, which decides on their purpose and purpose. In this case, the operator is:
Pharm optic
Pasterova 1
11000 BEOGRAD
Serbia
Contact number: 011/3620374
E-mail: info@svezaoci.com
If you object to Pharm optic collecting, processing or using your personal data, in accordance with the Personal Data Protection Act, you can send a request to stop processing your personal data to the e-mail address: info@svezaoci.com. The result may be the inability to use our service as stated in this Privacy Policy.
Your Rights
You have the right to request free of charge the receipt of your personal data processed by Pharm optic
In addition, you are entitled to the following:
- Right of access - the right of access to your data as well as information on how to process them.
- Right to correction - the right to request changes to your personal data.
- Right to delete - the right to request the deletion of your personal data.
- The right to restrict processing - the right to request restrictions on the processing of personal data.
- The right to transfer data - the right to transfer personal data in a machine-readable format.
- The right to object - the right to withdraw consent, as well as objections to the processing of personal data.
- Right of appeal to the supervisory body - the right to complain about Pharm optic can be submitted to the supervisory body responsible for Pharm optic
If you want to exercise any of these rights, you can contact us at the e-mail address: info@svezaoci.com
You can also send a complaint
Responsible supervisory authority for the company Pharm optic is:
Commissioner for Information of Public Importance and Personal Data Protection
Bulevar kralja Aleksandra 15
Belgrade 11120, Serbia
E-mail: office@poverenik.rs
When, why and how we collect your data
In order to be able to successfully perform our services and obligations to you, we must collect, process and store, and sometimes share your personal information. In the table below you can see what data we need for what purpose. You can also see the conditions under which we share your information with third parties.
Personal information is information that may be used to contact you, directly or indirectly, such as your name, address, telephone number, date of birth, location information or email address.
Please share with us only the information we really need. Since we want to provide you with a clear overview of the information, we show you an explanation of the data processing in tabular form. We believe that in this way we share information in a transparent, understandable and easily accessible way, in clear and simple language.
The table below contains the information we collect about your personal information. Since there are different types of data, we've grouped them into categories to make it easier for you to display.
Personal information we use when you visit our website
When you open our website to get inspiration for your next order but do not register, we collect the following information:
| Data categories | Explanation |
| Connection information | Page visit time, date, page retention time, source, corresponding IP address, other process information. |
We collect this information solely so that we can show you the web service. For data processing, we use only the necessary data that we process in accordance with the law, minimizing the scope of data to the most basic.
Personal data that we collect when visiting our site and registration
When collecting your personal information, we want to collect as little information as possible. We are guided by the policy "the less, the better", and all the data we have collected have a strictly and clearly defined purpose. In case you not only want to visit our web service but also want to log in and see your previous orders, we will collect the following personal data:
| Data categories | Explanation |
| Access to data | Username, user ID, password |
| Connection information | time, date and duration of use of the site, source, appropriate IP address, other process information |
| Communication data | comments, ratings, response to comments, communication made on our service |
| Other information | data that you voluntarily share with us using our web service or application, but also data obtained from social networks or other public databases (eg user ID from other platforms) |
In the event that you share another person's personal information with us, you must have their prior consent. You are obliged to inform the persons whose data you share about the manner of processing personal data that is in accordance with our Privacy Policy.
The personal information we collect when you visit our site, register and submit your order
If you want to try everything we offer, you will need to log in with your user account, after which you will be able to place your order. The amount of data collected depends on the information you share with us. In order for us to successfully process your order, you will need to fill in the "required fields" provided for basic information. Without this information, we cannot process your order. You do not have to enter the required information in the fields that are not marked as mandatory. However, if you choose to share such information with us, you will assist us in improving our service. The basic information we collect is the following:
| Data categories | Explanation |
| User account information (required for delivery service) | name, surname, company (optional), address, telephone number and / or e-mail address, date of birth |
| Personal data | username, user ID, password, user membership level |
| Communication data | comments, ratings or comments, communication via email |
| Connection information | time, date and duration of use of the site, source, appropriate IP address, other process information |
| Device information | Device ID, operating system and corresponding version or other device identifiers, geolocation data |
| Order information | ordering history |
| Other information | data that you voluntarily share with us using our site, application, etc. |
Defined purpose and legal basis
We collect your personal information only when necessary. The collection of personal data is necessary in order for us to provide you with the service of our web service. We collect and process data in accordance with Serbian law. The consent of the data subject, respect for legal obligations and the legitimate interests of the controller is the legal basis on which we process personal data. You can find out all about the purpose and legal basis of data processing in the table below:
|
What is the purpose |
Why we process data for this purpose |
| Ordering and delivery process | Your personal data is also processed during ordering. When you submit your order, depending on whether you are a registered user or a guest of the web service (if applicable), your account information is processed. We send the order, and then check whether the delivery was successful.
Categories of personal data: Access to data Account information Connection information Communication data Device information Order information Other information Legal basis: In order to ensure delivery to you and to contact our partners, we must have your personal data (fulfillment of the contract). |
| Security and protection | We want to offer you the best possible service, which is why our relationship with you is really important to us, but not every visitor to our site is as kind as you. To protect our service and avoid potential risks, we must collect personal information to help us identify potential threats. We also keep your data and in order to be able to inform you about the protection of the same, we record whether you have received the notification and whether the Privacy Policy is available to you.
Categories of personal data: connection data access data Legal basis: We are legally obliged to protect your data in an appropriate manner (in accordance with the legal obligation) and it is in our interest to protect our company (legitimate interest). |
Further data processing depends on our legitimate interest
Our task, in addition to the purpose and legal basis, is to process personal data due to the so-called. legitimate interests. Legitimate data processing interests are particularly important to the company for processing for network and information security purposes as well as for direct marketing.
We use your personal data to satisfy our legitimate interests, provided that we do not endanger your rights and freedoms. In order to reconcile our interests with your rights, we have introduced customized control mechanisms. The data processing described below is subject to four-way testing to ensure your rights and freedoms. As part of the four-page test, it is first checked that the collected data (1st Personality Data Test) are personal data. It then tests whether the purpose is lawful (2nd Test of Purpose) and whether the personal data to be collected is in accordance with the principles of data collection (3rd Necessity Test). At the very end, we also test the balance of interest (4th Balance Test). If we estimate that we can ensure the protection of your data from any risk, we will process it on a legal basis of legitimate interest. Such treatments include:
When do we delete your data?
We delete your personal data, according to the prescribed rules, as soon as their purpose is fulfilled in accordance with the document Privacy Policy. Depending on the purpose of data processing, different rules on data deletion apply. The data collected also have an indication of the deletion rule. When the data retention period expires, the saved data will be deleted.
We may delete your personal information if you request this from us by e-mail. If you do not request the deletion of your data, we will delete it ten years after collection.
We will remove your account if it has been inactive for more than ten years. We will first inform you about the deletion of your data by e-mail, which we will send to the e-mail address with which you registered on our web service.
Despite the request to delete data, due to legal provisions, we are obliged to keep some of them.
In addition to our data deletion rules, there are data retention period rules, which we must also follow. For example, tax data must be kept for six to ten years, and in some cases even longer. Special rules on the retention period depend on local legal requirements.
Who do we share your information with?
In this section, we want to inform you about with whom and under what conditions we share your data. Our goal is to transparently share your information with third parties.
Which third parties have access to your personal information?
We will never pass on your information to unauthorized third parties. Since we receive the services of certain providers as part of our business, we give them limited and strictly monitored access to your personal data. Before we pass personal data to partner companies for processing, each company will be individually audited. All data recipients must meet the requirements of legal data protection and must, with valid evidence, prove the required level of personal data protection.
Privacy Policy Table
In the table below, we want to inform you in a transparent and clear way about all our recipients of data and the reasons for sharing your personal data:
| Data recipients | Reasons |
| External service providers | Pharm optic members communicate with external service providers. External service providers encourage our business activities by evaluating and improving our marketing campaigns, enabling personalized advertising, IT solutions, and secure audits (error detection and elimination). |
| Members of Pharm optic | We always strive to use resources efficiently, which in this context means encouraging each other to improve data processing. Since personal data information itself is their processing, we would like to inform you that certain employed external service providers may also have limited access to the personal data database.
We offer shared content and services, which includes technical support for the system. You will not receive unsolicited newsletters or other promotional materials from our partners. |
| Legal powers and legal procedures | Unfortunately, it may happen that some of our users or service providers do not behave fairly and want to harm us. In such cases, we are not only obliged by law to hand over personal data to the competent authorities, but it is also in our legitimate interest to avoid damage and file a lawsuit. |
| Measurement data | In order to continuously provide you with better service, we regularly evaluate the success or potential causes of failed marketing measures. That is why we analyze, for example, whether our newsletters and the content itself are opened. |
| Other information | Data you provide to us voluntarily while using the website, application or related activities, but also from other sources such as social media or other (public) databases (eg User-ID of other platforms) |
To which countries do we transfer your data?
Some processors who can access personal data are based in foreign countries, primarily in EU member states and member states of the Council of Europe Convention 108. Data transfer to these countries is based on the default level of adequate protection of personal data in those countries. , in accordance with the law.
If individual processors are established outside the above-mentioned group of countries, the disclosure of data would be possible only with the application of the provisions of Article 65 of the LPP, which regulates the transfer with the application of appropriate protection measures.
Cookie information
Definition of cookies and which cookies we use
In order to make the visit to our web service and / or application as attractive as possible, and in order to optimize the use of some functions, we use the so-called cookies. Cookies are text files stored on your devices. Some cookies are deleted after the end of the browser session, ie after closing your browser (so-called session cookies). Other cookies remain on your devices and we can use them to recognize the browser during your next visit to our web service (permanent cookies). You can choose the option on your browser to inform you about cookie settings and to decide for yourself whether to accept or ban cookies in specific situations or each time you visit the website. Blocking cookies may limit the functionality of our site or application.
What categories of cookies exist
Necessary cookies are needed because they allow you to navigate and use the web service and all its functions. Without these cookies, the functionality of the web service cannot be guaranteed. Web service functionality includes all actions on the web service (eg text entry) and even web page navigation.
Functional cookies allow the web service to store previously entered information (eg username, language or location) and to improve the ability to provide better service. These cookies collect anonymous information and cannot track your steps on other websites.
Performance cookies collect information about the use of web services - e.g. which pages the user of our web service most often visits and whether he ever receives error messages on our web service. These cookies do not store user identity information. The information collected is summarized (grouped) and anonymous. These cookies are used solely for the purpose of improved site performance and for the purpose of a better user experience.
Cookies for marketing purposes are used for the purpose of targeted advertising tailored to the user and his / her interests. They are used to restrict ads and measure the effectiveness of advertising campaigns. They record your visit to the web service. This information may be shared with third parties (e.g. advertisers) for the purpose of improving targeting and advertising.
Objections to the use of cookies
If you do not want Pharm optic to record information about your visit to our web service, you can turn off this option. In case you do not want to use cookies, you can turn off this option in your browser. If you delete cookies or use other browsers, you will have to turn them off again on each individual browser or device.
Third party cookies
Google AdWords
Google AdWords kolačiće koristimo za praćenje konverzija. Google Adwords je analitički servis kompanije Google Inc. (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; “Google”). Kada pristupiš našem web servisu putem Google oglasa, Google Adwords će postaviti kolačić na tvoj uređaj (“kolačić preusmeravanja”- izvedbeni kolačić). Ovaj će kolačić nestati nakon 30 dana te neće služiti za ličnu identifikaciju posetioca. Ako kolačić nije nestao prilikom poseta određenoj stranici, možemo prepoznati je li posetioc kliknuo na oglas te je li Google preusmerilo korisnika na naš web servis. Svaki oglašivač ima različite kolačiće. Iz tog se razloga kolačići ne mogu pratiti putem web stranice oglašivača. Informacije prikupljene preko kolačića koriste se za kreiranje statistike konverzije korisnika Adwordsa. Oglašivači će videti ukupan broj korisnika koji su kliknuli na njihov oglas te će videti koliko je korisnika preusmereno na označenu stranicu za praćenje konverzije. Oglašivači neće imati informacije za identifikaciju korisnika. Ako ne želiš učestvovatii u procesu praćenja možeš blokirati kolačiće putem postavke koja onemogućava automatske kolačiće. Možeš onemogućiti kolačiće za praćenje konverzije tako da u pretraživaču, na domeni “googleadservices.com”, postaviš blokiranje kolačića.
Google Analytics
In addition to Google AdWords, we also work with Google Analytics. It is an analytical service of Google Inc. (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; “Google”). The information we receive through Google Analytics cookies tells us about your use of our web service and is usually transmitted and stored on a Google server in the USA. The option for IP anonymity is active on our website, so that the IP address of the user within the EU member states and in other countries related to the Treaty on the European Economic Area is disabled in advance. Only in exceptional cases will the full IP address be sent to a Google server (in the US) where it will be abbreviated. Google will use this information for the purpose of evaluating your use of the website, compiling reports on your activity and monitoring the websites of other services. The IP address available to Google Analytics will not be associated with other Google data. You have the option to cancel the storage of cookies in your browser settings, but we must warn you that in this case you may not be able to use all the functions of the website.
You can also prevent Google from collecting and processing data generated by the cookie when you use the website (including your IP address) by installing an add-on on a browser available at this link: https://tools.google.com/dlpage/gaoptout?hl=en.
Facebook tool for re-targeting users
Facebook Inc. website user re-targeting tool (1601 S. California Ave., Palo Alto, CA 94304, USA; “Facebook”) is used in case you are a Facebook user. This tool will produce a non-identification control number that will be sent to Facebook for analysis for marketing purposes. On the other hand, we encrypt your email address and send it to Facebook in encrypted form. By recognizing cookies and transmitting encrypted information, Facebook will provide you with targeted product recommendations in the form of a personalized advertisement.
You can opt out of using the Facebook tool at the link:
https://www.facebook.com/ads/website_custom_audiences.
MailChimp
Mailchimp is The Rocket Science Group, LLC’s platform for sending promotional emails (The Rocket Science Group, LLC, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308 USA). If you do not wish to receive promotional emails, you can unsubscribe.
Right of change
We reserve the right to change the Privacy Policy, ie the Privacy Policy, in accordance with legal provisions. We will inform you about all important changes, such as changes in the purpose of personal data processing or the achievement of new purposes.
Final tip
The protection of your personal data is extremely important to us, which is why we take certain technical and organizational protection measures. Please keep in mind that you are the owner of your data and the less information you share, the more control you have. For example, if you want to search anonymously and do not want us, or our service providers, to analyze your search, you can make changes to your browser settings. If you do not adjust the settings, many service providers will save the data you share with us. In rare cases, a personalized reference will be created, but you can always search in "Incognito mode" in Google Chrome browser or in "Private mode" of Firefox browser and we will always try to make the Privacy Policy as transparent as possible.
Thank you for your trust.
See the entire offer of our products: SHOP
